WHO NEEDS BRANDING?
Branding is used in private businesses, government and non-profit organizations of all sizes and types.
WHAT IS BRANDING?
Branding is the process of using a phrase, a word, an image, certain colors and graphics elements to define you as the company or organization that you are. Branding is what your target audience recognizes and relates only to you.
WHY IS BRANDING IMPORTANT?
If your customers/audience recognize your brand and they have previously used it, they will remember being satisfied with it. Then they are more likely to choose that product or service again.
Branding is what separates your from your competitors and makes consumers remember your message, service or product.
Your brand is what the public recognizes, it gives you credibility, creates awareness, and gives you visibility.
Your brand delivers your message in a unique way that your customers/audience will relate only to you.
Your brand is your promise of quality and reputation.
WE CREATE YOUR BRANDING STRATEGY
Brand identity is a vital part of your business or organization. We not only help you pick the right message but we build and develop your branding strategy from the ground up.
Your brand should be incorporated into all of your marketing and public outreach products. Our team of experts will design and produce ALL of these products for you:
· Company name, logo, or slogan
· Company letterhead
· Company forms
· Marketing materials and advertising
· Web sites
· Training videos, mission videos, outreach videos, informational videos, etc.
· Promotional items such as pens and pencils, key chains, ball caps, tote bags.
We designed, produced, and wrote a series of multimedia products to give NASA’s Exploration and Space Communications Division a unique marketing appeal. All products had to be 508 Compliant and following NASA’s strict Style Guideline.
1. We started with a design of their web site from scratch. We developed a customized back-end (Custom Management System) for the web site that allows the customer to access a secure interface where they can easily update information, images, and media without previous experience in design and programming.
2. We studied the division’s key messages and helped with tag line ideas. Once the tag line was approved, we designed a logo that best represents this very large program.
3. We wrote content and designed a series of banners and posters for the division’s hallways. Here are just a few of them:
4. We wrote content and designed a brochure and a folder for the division to go along with the overall look and style that we created.
5. We wrote a script, shot interviews and footage, created motion graphics, and edited two short videos for the division. Here is one of them: